We’re excited to announce that we’re officially rebranding from Chatrlyst to Sence.

We’re excited to announce that we’re officially rebranding from Chatrlyst to Sence.

Our journey began in an unexpected place: the comment sections of stand-up comedians on YouTube. The idea was sparked by a podcast episode where a comedian described how feedback at live shows was often too positive and polite. The in-person feedback lacked genuine critique and enough data points to take on board.

We thought, how could anyone possibly sift through 10,000 comments and make sense of it all? That question became the seed for what we now call Conversational Intelligence. The idea that AI could read comments like humans. Understanding tone, sarcasm, context, and emotion with the same accuracy as a team member sitting in the room.

That mission quickly evolved into something bigger than us. We believed every voice should count, and that brands needed to go beyond listening and start understanding and participating. Marketing for large brands had become a one-way conversation. The tools were built for broadcast, not dialogue. That needed to change.

It became especially clear during the 2023 Rugby World Cup. We had the opportunity to work with the best of the best, and what we saw confirmed our hypothesis: no existing solutions offered a true and accurate understanding of what online communities were expressing. We analysed hundreds of thousands of comments, uncovering rich insights that went far beyond glamour metrics, revealing not just what fans were saying, but what they meant.

Sence is the next chapter in that story. A brand built for this new world of two-way conversation. A world where communities shape culture and insight lives in the comments.

Why Sence? 

We’re not just launching a new brand - we’re introducing a completely reimagined platform. 

Our refreshed platform pairs each brand with a bespoke AI model that reads online conversations like a member of their team, understanding the nuance, complexity and strategic context that matters.

Sence is an AI-powered Conversational Intelligence platform that helps brands protect, understand, and grow their online communities. We transform overwhelming volumes of online conversation into clear, actionable insights in real-time. 

We’re thrilled to embark on our next chapter of growth. A massive thank you to all of our partners and early believers.  

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