Insights & expert commentary

From viral tweets to Reddit reviews, online conversations are quietly steering what we choose to eat, wear, and trust. Here’s how they’re changing the way consumers make decisions.

What starts as a viral moment can spark lasting conversations. From memes to celebrity selfies, discover how cultural relevance, timing, and community shape brand impact.

From “sweet as” to “that’s ace,” regional slang colors online conversations with local flair. Dive into how dialects travel the web and why decoding them is the secret to authentic brand engagement.

Online conversations are full of hidden meanings shaped by age, culture, and platform. Discover how decoding generational slang can help brands build authentic, impactful connections.

Our rebrand from Chatrlyst to Sence and the journey so far.

From social listening to social understanding, introducing Conversational Intelligence. The new way brands protect, understand and grow their communities.

The influence of social media comments and what marketers need to know navigating the digital world.