Insights & expert commentary

Viral moments are shaped by emotion, community, and timing. This piece unpacks how brands can stay relevant by listening closely and engaging meaningfully when online conversations take off.

Disabling comments might seem like a quick fix, but it often backfires. This blog unpacks what brands across B2C, media, news, and sports lose when they silence conversation, and how smart moderation tools like Sence offer a better way forward.

From viral tweets to Reddit reviews, online conversations are quietly steering what we choose to eat, wear, and trust. Here’s how they’re changing the way consumers make decisions.

What starts as a viral moment can spark lasting conversations. From memes to celebrity selfies, discover how cultural relevance, timing, and community shape brand impact.

From “sweet as” to “that’s ace,” regional slang colors online conversations with local flair. Dive into how dialects travel the web and why decoding them is the secret to authentic brand engagement.

Online conversations are full of hidden meanings shaped by age, culture, and platform. Discover how decoding generational slang can help brands build authentic, impactful connections.

Our rebrand from Chatrlyst to Sence and the journey so far.

From social listening to social understanding, introducing Conversational Intelligence. The new way brands protect, understand and grow their communities.

The influence of social media comments and what marketers need to know navigating the digital world.