This report dives into the noise before the Grammys to see what the crowd already knew. The Academy may seem untouchable, but patterns suggest otherwise as public sentiment has a habit of leaving its mark.

As the first solo hip-hop artist to headline the event, Kendrick Lamar delivered a meticulously crafted 13-minute set that fused artistry, social commentary, and personal rivalry. But its true impact played out online, where a 14% surge in engagement revealed just how deeply it resonated.

A celebrity bike ride. The Kardashians. A growing cynicism toward brand stunts. This piece explores how these moments reflect something deeper: a cultural shift where audiences crave less performance, more truth, and aren't afraid to say so.

AT’s contactless rollout sparked mixed reactions, balancing convenience with concerns about fairness. This report reveals what Aucklanders expect and what brands can learn from their response.

FIA’s swearing ban sparked heated debates in F1’s 2025 pre-season, with fans criticizing it as restrictive. Post-Australian GP, discussions shifted to rule enforcement and safety. This report analyzes the sentiment shifts and what brands can learn from FIA’s handling of online conversations.

How New Zealanders really responded to the ANZ business confidence report. Revealing doubt, distrust, and what brands can learn from their real‑world experiences.

The iPhone 16 and Pixel 9 launches lit up the internet, but for different reasons. Sence breaks down what these reactions reveal about innovation, trust, and the new rules of brand loyalty.