OPINION ANALYSis

Decode the world's opinions

Harness Conversational Intelligence in real-time to understand community and industry trends, anticipate sentiment, and make informed strategic decisions.

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Understand conversations shaping your industry

Sence analyses real, unfiltered conversations, giving you a deeper understanding of the sentiments and trends driving your industry.

Turn real-time conversations into answers for your business
Identify emerging trends shaping what people care about
Understand what is motivating industry choices and behaviors

Use public opinion to guide your next move

Sence automatically links conversational insights to your marketing and strategic goals. Uncover opportunities, risks, and actionable recommendations to drive real business impact.

Translate opinions into opportunities for marketing action
Find ready-to-share insights that your team can take action on
Eliminate hours spent manually compiling reports

Bridge the gap between public opinion and brand action

Gain a deeper understanding of any audience to help your brand uncover new segments, build lasting connections, and act with greater impact.

Identify new audience segments with real-time insights
Clearly understand audience needs and motivations
Act with clarity from community-driven intelligence

Trusted by global companies

Sence has transformed our workflow! Highly recommend it to anyone looking to boost productivity.
Universal Music
Alex Johnson, Social Media Manager
Sence has transformed our workflow! Highly recommend it to anyone looking to boost productivity.
Universal Music
Alex Johnson, Social Media Manager
Sence has transformed our workflow! Highly recommend it to anyone looking to boost productivity.
Universal Music
Alex Johnson, Social Media Manager
Sence has transformed our workflow! Highly recommend it to anyone looking to boost productivity.
Universal Music
Alex Johnson, Social Media Manager
Sence has transformed our workflow! Highly recommend it to anyone looking to boost productivity.
Universal Music
Alex Johnson, Social Media Manager
Opinion Reports

Unpacking the latest global trends

View all reports
Sence Check

The Grammys, As Seen by the People

Now that the dust has settled, we’ve analysed online conversations that took place before the Grammy Awards 2025 to examine the public’s predictions.
Sence Check

The Grammys, As Seen by the People

Now that the dust has settled, we’ve analysed online conversations that took place before the Grammy Awards 2025 to examine the public’s predictions.
Sence Check

The Grammys, As Seen by the People

Now that the dust has settled, we’ve analysed online conversations that took place before the Grammy Awards 2025 to examine the public’s predictions.
Sence Check

The Grammys, as seen by the people

This report dives into the noise before the Grammys to see what the crowd already knew. The Academy may seem untouchable, but patterns suggest otherwise as public sentiment has a habit of leaving its mark.
Sence Check

Kendrick Lamar’s Super Bowl moment: What the data tells us about its true impact

As the first solo hip-hop artist to headline the event, Kendrick Lamar delivered a meticulously crafted 13-minute set that fused artistry, social commentary, and personal rivalry. But its true impact played out online, where a 14% surge in engagement revealed just how deeply it resonated.
Sence Check

Why Chalamet’s Lime ride matters more than you think

A celebrity bike ride. The Kardashians. A growing cynicism toward brand stunts. This piece explores how these moments reflect something deeper: a cultural shift where audiences crave less performance, more truth, and aren't afraid to say so.
Sence Check

Auckland’s reaction to AT’s contactless payments

AT’s contactless rollout sparked mixed reactions, balancing convenience with concerns about fairness. This report reveals what Aucklanders expect and what brands can learn from their response.
Sence Check

How FIA’s swearing ban shaped F1’s early 2025 narrative

FIA’s swearing ban sparked heated debates in F1’s 2025 pre-season, with fans criticizing it as restrictive. Post-Australian GP, discussions shifted to rule enforcement and safety. This report analyzes the sentiment shifts and what brands can learn from FIA’s handling of online conversations.
Sence Check

Decoding New Zealand’s economic mood

How New Zealanders really responded to the ANZ business confidence report. Revealing doubt, distrust, and what brands can learn from their real‑world experiences.
Sence Check

iPhone 16 and Google Pixel 9: A tale of two upgrades

The iPhone 16 and Pixel 9 launches lit up the internet, but for different reasons. Sence breaks down what these reactions reveal about innovation, trust, and the new rules of brand loyalty.

Frequently asked questions

How does Sence read comments like someone in my team?

We take a bespoke, enterprise partnership approach, conducting dedicated workshops to deeply understand your brand strategy and tone of voice. Once deployed, our AI continuously learns and improves with every interaction.

How quickly can we see Opinion Analysis insights after events or product launches?

Insights are delivered instantly, providing real-time tracking of opinion shifts, community reactions, and emerging trends right after launches, campaigns, or events. No more waiting for analysis.

Can the AI responses truly match my brand’s unique tone and personality?

Absolutely. Sence enables benchmarking of your audience sentiment and conversational trends against key competitors and broader industry standards, so you can clearly identify your strategic advantage.

Does Sence help us identify influential voices driving industry or public conversations?

Yes, Sence dynamically detects key voices, influencers, media figures, and stakeholders significantly impacting opinion and conversation across industries or communities.

Does Sence integrate with platforms and tools I already use?

Absolutely. You can use Sence to track competitor mentions, audience sentiment, industry positioning, and emerging conversations, helping your brand stay competitive and strategically informed.

Transform Your Engagement Strategy.

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