Protect, engage and understand
your online community

Moderate harmful content, respond to the right conversations and turn community feedback into insight.

Sence — Dashboard

Community overviewLast 7 days

Total comments2,600,000+12%

Flagged comments250,000+8%

Awaiting reply37−4%

Comment volumeLast 14 days

Live moderationAuto

@sideline_gusFacebookabsolute joke, someone needs to sort that ref outHidden · Abuse
@harbourlineInstagramwhere can I get the away kit in kids sizes?Reply
@nightowl_dealsInstagramMAKE $500/DAY FROM HOME — link in my profileHidden · Spam
@tealandnavyYouTubebest atmosphere at the ground all seasonKeep
@northstandnevTikTokref was terrible today but what a finish from the benchKeep
@ticketswap_nowFacebookselling 2 seats block 14 dm me, cash only, no refundsHidden · Scam

Sentiment31% positive

Top themes

Match officiating1,940
Ticketing and access1,204
Merchandise and kit812

Moderation

@grandstandgusFacebook

hope the ref gets what’s coming to him after that. someone should sort him out

Automatic moderation

Rule matched: Violence · Threats
Applies to: Comments + DMs

ActionHidden · Abuse

Smart reply

@harbourline · Instagram

Hi — sorry about the wait. Send us your order number and we’ll update the delivery address today.

Audience insight

Sentiment: Negative
Theme: Match officiating
Trend: +18% this hour

Platform

One platform to moderate harm, surface the conversations worth answering, and understand what your community is saying.

Sence reads each engagement against your rules, then uses the same record to protect, engage and understand. One stream. Three workflows. No conflicting tools. Automated.

01 — Protect

Nothing harmful gets a first read. Anything that breaches your rules is hidden before your audience sees it.

Abuse, spam and scams do not wait for your team to come online. Sence reads everything on arrival, hides what breaks your rules, and leaves the loud, funny, argumentative stuff exactly where it is. Nothing sits in a queue for somebody to notice it.

Built from your decisions, not a generic score.: Your rules come from your own moderation decisions and policy, so where the line sits is set by you.
Your team keeps the final say.: Moderate automatically in real time, or hold flagged comments for review. Every correction improves the decisions that follow.

Learn more

Moderation queue3 need review

PendingNewest firstHuman review

GGNew commentFacebook · just nowThreats

someone should sort him out after that

HideKeepSkip

HLNew commentFacebook · just nowQuestion

where can I get the away kit in kids sizes?

HideKeepSkip

TNNew commentFacebook · just nowPositive

best atmosphere at the ground all season

HideKeepSkip

02 — Engage

Two way communication with your community. Comments and direct messages in one place, with the replies already drafted.

Hiding the harm is half the job. What’s left is an inbox full of people talking to you, and most of them never hear back. Sence surfaces the questions, the complaints and the superfans, and tags the urgent ones so nothing sits unread.

One inbox, every connected channel.: Comments and direct messages from the accounts you already run, in one place to see, sort and answer.
Replies that sound like you.: Drafted from your own conversations and your own tone of voice, for your team to send, edit or ignore.

Learn more

Inbox4

InstagramCan I change the delivery address on my order?
FacebookThanks — that fixed it. Really appreciate the help!
TikTokWill there be more tickets released this week?

Conversation

Can I change the delivery address on my order?

Of course — send us your order number and we’ll update it today.

3 suggested replies

Hi! Send us your order number and we can change the address before it ships.

Use reply23

03 — Understand

The same stream, read again for meaning. Sentiment, themes and brand mentions, quantified as they arrive.

Every comment Sence reads is also a data point about what your audience thinks, so the reason a number moved sits on the same screen as the number. Track it over weeks, months or years and you can show how opinion actually shifted, rather than describing it.

No manual tagging.: Sentiment read in over 45 languages, with themes pulled out of the noise and counted as they emerge.
Evidence, not anecdote.: Historical analysis across weeks, months or years, so this month has something to be measured against.

Learn more

Audience sentiment64% positive+8.4%

Sentiment splitPositive 64%Negative 13%

Detected signals

Match atmosphereTheme2.4k
AdidasBrand mention428
SuperfansAudience146

Live in minutes, not days. Connect the accounts you already run, set your rules, and Sence starts analysing on arrival.

Connect channels.
Authorise the Facebook, Instagram, YouTube, TikTok and LinkedIn accounts you already run. Seamless onboarding and immediate time to value.
Configure rules.
We build your rules from your own moderation decisions and policy, so what counts as harmful is set by you rather than by a generic score.
Go live.
Every comment and message is read on arrival from that moment. Nothing waits in a queue for someone to notice it.

Every comment is read on arrival, judged against your rules and logged with clear reasoning. Your team stays in control, changes improve future decisions, and the same taxonomy keeps moderation and reporting aligned.

It analyses on arrival.

Nothing waits in a queue. Every comment and message is read the moment it lands. This matters because 72% of comments are posted outside regular working hours, peaking between 6pm and 10pm.

It understands your rules.

Your rules come from your own moderation decisions and policy, not from a generic harm score that treats every account the same way.

It shows its logic.

Every moderation decision is logged with its classification, the action taken and the reasoning, so your team can see what was hidden and why.

It gets better as you engage.

Your team can override any decision at any time, and every action improves the decisions that follow. The volume is what Sence takes. The judgement stays with you.

Connected

Link all your platforms for enhanced engagement

Seamlessly integrate Sence with your existing social platforms and marketing tools, or build custom integrations to empower your team with unified insights.

Trusted by culturally significant communities

Already running on communities you know. Sence serves enterprise customers across publishing, broadcasting, sport and consumer brands in New Zealand, Australia and the United States.

Different communities face different challenges. Sence gives each one a platform tailored to the problem that matters most.

See Sence in action

We’ll show you what Sence would moderate, where your team should engage, and the themes and sentiment buried in the conversation.

Protect, engage and understand
your online community

One platform to moderate harm, surface the conversations worth answering, and understand what your community is saying.

Nothing harmful gets a first read. Anything that breaches your rules is hidden before your audience sees it.

Two way communication with your community. Comments and direct messages in one place, with the replies already drafted.

The same stream, read again for meaning. Sentiment, themes and brand mentions, quantified as they arrive.

Live in minutes, not days. Connect the accounts you already run, set your rules, and Sence starts analysing on arrival.

Every comment is read on arrival, judged against your rules and logged with clear reasoning. Your team stays in control, changes improve future decisions, and the same taxonomy keeps moderation and reporting aligned.

Link all your platforms for enhanced engagement

Already running on communities you know. Sence serves enterprise customers across publishing, broadcasting, sport and consumer brands in New Zealand, Australia and the United States.

Different communities face different challenges. Sence gives each one a platform tailored to the problem that matters most.

News & Media

Sports

Brands

Agencies

See Sence in action