For sports

Protect your players. Grow your fanbase.

Match day floods your channels with passion, banter and abuse all at once. Sence protects players and fans in real time, shows you what your fanbase really thinks, and helps turn a safe, thriving community into tickets, members and sponsorship value.

Protect players and fans in real time

The final whistle doesn't end the conversation. After a loss or a bad call, abuse lands on your channels first, aimed at your players, your staff and your officials. Sence hides it across Facebook, Instagram, YouTube and TikTok before anyone sees it, and keeps the banter that makes sport worth following.

Abuse aimed at players, staff and officials hidden in seconds, 24/7
Moderation tuned to your club, so banter stays and abuse goes
One-move lockdown when a pile-on starts

Know what your fans really think

Every comment is a fan telling you something. Sence turns match-day reactions across Facebook, Instagram, YouTube and TikTok into sentiment, themes and trends your club can act on, from the new kit to the new signing.

Fan sentiment across every post, player moment and campaign
Themes surfaced from the noise: signings, results, tickets, kit
Brand mentions tracked, so sponsor renewals come with proof

Turn community into ticket sales

Safe comment sections keep fans talking, and fans who feel part of the club buy tickets, memberships and merch. Sence surfaces the conversations worth joining and posts your content when fans are actually watching.

Surface the superfans and questions worth replying to
Schedule around fixtures and post when fans are online
One inbox for Messenger, Instagram and TikTok DMs, spam quarantined
Built for match day

10,000 comments a minute? Bring it on.

Finals, derbies and announcement days hit your channels hardest, right when protection matters most. Sence moderates at up to 10,000 comments a minute at peak, so nothing lapses while the whole world is watching, and every hidden comment stays on record for reporting.

Frequently asked questions

Can Sence tell banter from abuse?

Yes, and that line is the whole job in sports. Generic filters either let abuse through or silence the passion that makes a fanbase worth having. Sence moderates with a custom taxonomy tuned to your club, your rivalries and where you draw the line, so fans stay loud and targeted abuse quietly disappears.

Which platforms does Sence cover?

Comments on Facebook, Instagram, YouTube and TikTok, plus direct messages on Facebook, Instagram and TikTok. Every comment and message is read on arrival, anything that breaches your rules is hidden, and your team gets one place to see, moderate and respond across every channel.

What happens during a match-day pile-on?

Sence keeps up. Moderation runs in real time at up to 10,000 comments a minute, and your team can lock down comments on any post in one move. Abuse is hidden before players and fans see it, with a full record of what was hidden and why.

Can we cover athlete accounts as well as club channels?

Yes. Sence runs across club, league and athlete channels alike, so the people who cop the worst of it get the same protection as your official pages, without adding headcount to your social team.

How does this help our commercial team?

Safe, active comment sections lift engagement and reach, growing the audience your ticketing and membership campaigns convert. And Sence's fan intelligence, covering sentiment, themes and the brands fans mention, gives content, campaigns and sponsorship renewals a base of evidence instead of instinct.