Drake vs. Kendrick: The rap feud takes centre stage
(9% Share of Voice , 33% Positive, 29% Neutral, 38% Negative)
Lamar’s performance was laced with references to his ongoing rivalry with Drake, a theme that accounted for 9% of total online discussion. His performance of Not Like Us included a direct callout with Kendrick smiling directly at the camera and starting with “Say Drake” that fueled both live and online audiences. Even more, the crowd’s thunderous response of “A MINOOOR,” instantly transforming the moment into a viral meme within comment sections, capturing a memorable and unifying moment with the crowd.
Serena Williams’ surprise appearance, dancing during this segment, further fueled speculation due to her past connection with Drake. This moment underscores the power of personal narratives in amplifying audience engagement, demonstrating how individual rivalries can shape broader cultural discussions.