One platform. Not three tools.
Most teams moderate in one tool, reply in another and report from a spreadsheet, and none of the three agree with each other. Sence reads every comment and message on arrival, hides what breaches your rules, drafts the replies worth sending and turns the rest into sentiment, themes and trends. One comment stream, three jobs, one record of what happened.
109,416 comments — click to classify
5,956 flagged — held for review, never counted twice
Three jobs your comment section already gives you
Protecting the conversation, answering the people in it and understanding what they said are three different jobs, usually done by three different tools. Sence runs all three off the same comment stream, which is the only reason the insight and the moderation ever agree.
Thanks for having me London!
Protect
Abuse, spam and scams hidden before your audience sees them, across Facebook, Instagram, YouTube and TikTok, with every decision on record.
ExplorePop-up store — doors open Saturday
Doors at 10am Saturday — kids get first look at the new kit!
We open 10am–4pm Saturday. Bring the kids, there’s a colouring wall.
Saturday 10am! Reply here if you want us to hold sizes.
Engage
Comments and direct messages in one place, with replies drafted in your brand voice so your team answers more people without adding headcount.
ExploreThemes8,644 comments
Sentencing debate1,204 (14%)
Court process486 (6%)
Coverage tone318 (4%)
Understand
The same comments read a second time for sentiment, themes and brand mentions, tracked over weeks, months or years.
ExploreEvery comment is read the moment it lands
Full time: Redmount Rovers 2–1
Your comment sections do not keep office hours. Sence reads every comment and message on arrival across Facebook, Instagram, YouTube and TikTok, hides anything that breaches your rules, and leaves the loud, funny, argumentative stuff exactly where it is. Nothing waits in a queue for someone to notice it.
- Abuse, spam and scams hidden before your audience sees them
- One policy applied the same way on every connected channel
- A full record of what was hidden, and why
The ones worth answering come back to your team
Best bits from tonight — full highlights
Scenes is right — the terraces carried us tonight 🔊
Wait till the derby final. Bring your voice.
Love this. Same again Saturday?
Hiding the harm is half the job. What is left is an inbox full of people talking to you, and most of them never hear back. Sence surfaces the questions, the complaints and the superfans, then drafts replies in your brand voice for your team to send, edit or ignore.
- Comments and direct messages in one place to see and answer
- Replies drafted in your brand voice, learned from your own conversations
- High-priority conversations tagged automatically, so nothing urgent sits unread
The same stream becomes your evidence
Every comment Sence reads is also a data point about what your audience thinks. Sentiment, themes, brand mentions and your own custom tags are quantified as they arrive, so the reason a number moved sits on the same screen as the number. Track it over weeks, months or years and you can show how opinion actually shifted rather than describing it.
- Brand-calibrated sentiment across every post and campaign
- Themes pulled out of the noise and quantified, with no manual tagging
- Historical analysis, so this month has something to be measured against
Full time: Redmount Rovers 2–1
Link all your platforms for enhanced engagement
Seamlessly integrate Sence with your existing social platforms and marketing tools, or build custom integrations to empower your team with unified insights.
Comments run on Facebook, Instagram, YouTube and TikTok, and moderation runs in real time at up to 10,000 comments a minute at peak, so a finals night or a breaking story does not put your team a day behind. Historical analysis runs the other way: conversation shifts and trends can be compared over weeks, months or even years.
YouTubeBuilt for the places comments get loudest
The job changes with the room. A newsroom is managing legal exposure on every story, a club is protecting the people who play for it, and a consumer brand is reading complaints in public. Same platform, different first problem.
News & Media
Comments on every story, legal exposure on all of them, and an audience worth keeping. Moderation and audience insight for newsrooms and broadcasters.
Learn moreSports
After a loss or a bad call it lands on your channels first. Protect players, staff and officials without silencing the fanbase that makes it worth watching.
Learn moreBrands
Your comment section is where customers complain, ask and recommend in public. Keep it safe, and take the product signal out of it while you are there.
Learn moreAgencies
Moderation and insight for the brands you look after.
Learn moreFrequently asked questions
Comments on Facebook, Instagram, YouTube and TikTok, plus direct messages on Facebook, Instagram and TikTok. Every comment and message is read on arrival, anything that breaches your rules is hidden, and your team gets one place to see, moderate and respond across every channel.
Social listening watches third-party platforms for mentions of your name. Sence works from your own comment sections and inboxes, which is where your audience is already talking to you directly. That is first-party signal on posts you published, and it is the same stream Sence moderates, so protection and insight come out of one pass rather than two tools that disagree.
Platform tools work one network at a time and apply the same generic policy to every account on them. Sence applies one policy consistently across Facebook, Instagram, YouTube and TikTok, tuned to where your organisation draws the line rather than where the platform draws it, and every decision is logged with its classification and reasoning so you can report on it. It also keeps the comments that are merely loud, which a keyword filter cannot tell apart from the ones that are abusive.
No. It takes the volume, not the judgement. 72% of comments are posted outside regular working hours, peaking between 6pm and 10pm, which is exactly when nobody is watching the page. You choose how much runs automatically: Sence can moderate in real time, or hold flagged comments for your team to review and decide.
Switching them off costs more than it saves. Most people read the comments before they read anything you wrote, and many of them are there specifically to see what other customers said, so a closed comment section removes the thing a lot of people came for. Sence keeps the section open and takes the harm out of it.