AI smart replies for social
The comments you never answered were not the ones you did not care about. They were the ones that arrived while your team was doing something else. Sence drafts a reply for each one in your own voice, learned from the conversations your team has already had, so responding at volume stops meaning hiring for volume.
Conversation@kicksideclara7:38 pm
what time does the pop-up open saturday? keen to bring the kids
PositiveQuestion
Doors at 10am Saturday — kids get first look at the new kit!
We open 10am–4pm Saturday. Bring the kids, there’s a colouring wall.
Saturday 10am! Reply here if you want us to hold sizes.
Trusted by teams using Sence
Pop-up store — doors open Saturday
Doors at 10am Saturday — kids get first look at the new kit!
We open 10am–4pm Saturday. Bring the kids, there’s a colouring wall.
Saturday 10am! Reply here if you want us to hold sizes.
How a reply gets written
Sence learns how you talk.
Onboarding runs through dedicated workshops on your brand strategy and tone of voice, and the model learns from the conversations your team has already had. It is your voice being reproduced, not a house style being applied to you.
Each comment arrives already read.
Before a reply is drafted, the comment has been classified: its sentiment, its theme, whether it is a question, whether it came from someone who talks about you often. Automated tagging identifies the high-priority conversations, so the drafting effort goes where it counts.
You get answers, not a blank box.
Sence suggests replies in your brand voice under the comment. Your team sends one, edits it, or switches to custom replies and writes its own. Every correction feeds back in, and the suggestions get closer to what your team would have typed.
What smart replies actually give your team
Not a chatbot answering for you. A first draft under every comment, in your voice, that a human decides about.
It matters most where the volume is personal: in brand communities where one bad thread outlives the campaign and for clubs answering a fanbase mid-season.
@kicksideclara7:38 pm
what time does the pop-up open saturday? keen to bring the kids
PositiveQuestion
Doors at 10am Saturday — kids get first look at the new kit!
Suggestions are built from your own conversations rather than a generic model, so the reply reads like the person who usually runs your account wrote it.
Each comment comes with a short set of options rather than one take-it-or-leave-it answer, which is what makes picking faster than writing.
Switch to custom replies and write your own. Nothing forces a suggestion into a thread that needs a real answer from a real person.
Automated tagging identifies high-priority conversations, and superfans and questions worth replying to are surfaced instead of scrolling past.
Whoever is on shift, the tone is the same. New starters answer in a voice the account has had for years.
Once deployed, the AI continuously learns and improves with every interaction, so corrections your team makes stop being corrections.
Your voice, and your team still holding the pen
Smart replies work on the conversation your community has already started. Sence drafts answers to comments and messages that arrive on your channels, tuned to your brand voice and your content policies. It does not write your posts, and it does not decide your position on anything. A human on your team can be the last step on every reply, or the automation can run and your team can audit it. That choice is yours to make and yours to change.
- Replies are drafted against comments and messages your community sent, not posts you have yet to write
- Suggestions can be sent by a person, or applied automatically, tuned to your brand voice and content policies
- Your voice is built from your own conversations, not from a generic model
- Onboarding starts with dedicated workshops on your brand strategy and tone of voice
- Every interaction feeds the learning loop after deployment
- The high-priority conversations are flagged, so a reply budget goes where it earns something
@kicksideclara7:38 pm
what time does the pop-up open saturday? keen to bring the kids
PositiveQuestion
Doors at 10am Saturday — kids get first look at the new kit!
Sent by Ana · 09:41
We open 10am–4pm Saturday. Bring the kids, there’s a colouring wall.
Saturday 10am! Reply here if you want us to hold sizes.
What smart replies work with
Reply at the speed your community talks
The pillar this sits under: what changes when the tool that reads your comments is the tool that answers them.
Learn moreUnified social inbox
The queue the suggestions appear in, holding comments and direct messages from every connected channel.
Learn moreSocial media post scheduling
Publishing timed to when your audience is around, which is also when the replies you draft get read.
Learn moreFrequently asked questions
That is your call. Sence can suggest replies for your team to send, or apply replies automatically in your brand voice and content policies. Teams usually start with a human on every send and move category by category as the suggestions earn it.
Every comment is classified before a reply is drafted, so harmful comments are hidden rather than answered, and spam is quarantined rather than engaged with. Replies are tuned to your content policies, which are yours to define.
Yes. Custom replies sit alongside the suggested ones in the same view, so ignoring a suggestion costs nothing and takes no extra clicks. The suggestions are a first draft, not a gate.
That is not the claim. Sence lets the team you have respond at scale without increasing headcount, and Sence’s published figure is teams replying 10x faster. The judgement about which conversations deserve a real answer is still a person’s job.
It is learned from your conversations, so it picks up the way your audience actually talks to you rather than a US-trained default. Regional and generational language is the reason a generic model reads wrong.