For brands

Shoppers read your comments before they buy

Before they buy, people scroll down to see what other customers said. That makes the thread under your campaign a sales surface, and right now it is where the spam and the abuse land first. Sence clears what breaches your rules, replies in your voice, and tells you what the rest of the thread actually wanted.

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Trusted by brands and the teams that run their channels

  • The New Zealand Herald
  • Sky
  • All Blacks
  • Letterboxd
  • RNZ

What goes wrong under a brand post

The comment section is the only part of your campaign written by other people, and it is the part your customers read most carefully.

  • 01

    The comments are doing your selling, whether you are there or not

    Shoppers read the comments on social media, and a lot of them are reading specifically to learn what other customers say about you. Switching the section off does not make that audience neutral — it removes the thing they came to read, and their interest in the product goes with it.

  • 02

    Spam and abuse arrive faster than your team can clear them

    21% of comments left on social media are harmful to brand communities, and spam and scams alone account for 37% of the harmful comments Sence has analysed. 72% of comments are made outside of work hours, peaking between 6 pm and 10 pm, which is exactly when your campaign is running.

  • 03

    One bad interaction is enough

    Customers walk away from brands they love after a single bad experience, and the comment section is where that experience is now had in public. Answering negative feedback openly and promptly is what earns the trust back, so the reply matters as much as the removal.

Brand evidence

What the comment section is worth

Comments are not a side channel. People discover products on social media and decide about them in the replies, and every one of those decisions is made in a thread nobody on your team is reading.

The other half of the ledger is what the thread costs you when it is left alone. Both halves are measurable from the same comment stream, which is the argument for moderating and reading it in one place instead of two.

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Clear the spam without killing the thread

A campaign post collects spam, scams and abuse in the first hour, and every one of them sits above the customer asking a real question. Sence hides what breaches your rules across Facebook, Instagram, YouTube and TikTok and leaves the rest of the conversation alone, which keeps comment sections open and algorithm friendly. Your team can see what was hidden and why.

  • Spam, scams and abuse removed in real time, around the clock
  • Comment sections stay open, so reach and engagement hold
  • Flagged comments counted and reported, not quietly deleted

Reply in your voice, at the speed the thread moves

Most of the thread is not a crisis. It is people asking where to buy it, and they leave if nobody answers. Sence drafts replies in your brand voice, learned from the conversations your team has already had, and tags the high priority ones so your community manager works the queue that matters first.

  • AI replies crafted in your brand voice, ready to send or edit
  • Automated tagging identifies high-priority conversations
  • Save time and reply 10x faster

Hear what customers want before the next launch

The comment section is where people say what they think of the product without being asked. Sence detects themes, brand mentions and custom tags in real time and quantifies them, so a hundred separate complaints become one line your product team can act on. You can also benchmark your audience sentiment against key competitors and broader industry standards.

  • Themes, brand mentions and custom tags tracked dynamically over time
  • Sentiment classified in over 45 languages, with no manual tagging
  • Benchmark against key competitors and industry standards

The parts of Sence a brand team uses most

Protection is the floor. What a brand team is really buying is the reply and the read on what the audience just told you.

Frequently asked questions

No, it protects it. Automatically removing abuse, spam and scams in real time keeps comment sections open and algorithm friendly, which is the opposite of switching them off. When harmful or spam comments are cleared in real time, your paid ads can perform better too.

Then do not send them unedited. Sence learns from your existing conversations to draft replies in your brand voice, and your team decides what actually goes out. Onboarding starts with dedicated workshops on your brand strategy and tone of voice, and that is what the drafts are built from.

That distinction is the whole job, and it is why the classifier is trained on your decisions rather than shipped with defaults. A customer who is furious about a late delivery stays visible and gets an answer. A comment that breaches your rules is hidden. Sence can act automatically in real time, or your team can review what is flagged and decide.

Less of it. Moderation runs automatically, automated tagging puts the high priority conversations at the top of the queue, and replies arrive drafted rather than blank. The point is to respond at scale without increasing headcount.

Transform Your Engagement Strategy.

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