Brand and competitive intelligence
Your competitors get named in your own comment section, usually by someone comparing you to them in public. Sence tracks every brand mention that turns up in your conversations and benchmarks your audience sentiment against the brands they name. It is competitive research written by the people who buy from you.
Mentioned brandsDetected this monthMentions
Zentra Mobile862
Loop Wireless517
Kestrel Telecom289
@tessa.gray.nz7:19 pm
Just tried to buy some tickets and it won’t let us because we’re not with Loop Wireless. Aren’t these pre-sales (Zentra Mobile and Loop Wireless) separate? So so disappointing!!
Detected mentionZentra Mobile
Trusted by teams using Sence
How a mention becomes a benchmark
Mentions are detected, not searched for
Sence surfaces the brands named inside your comments as they arrive, yours included. There is no query to write and no watchlist to keep current, so a competitor nobody thought to track is counted the first time your audience brings them up.
Mentioned brandsMentions
Zentra Mobile862
Loop Wireless517
Kestrel Telecom289
Every mention carries its sentiment
A mention on its own is a tally. Sence attaches the sentiment of the comment it appeared in and the theme it appeared under, so you can tell a comparison that flattered you from one that did not.
@tessa.gray.nz7:19 pm
Just tried to buy some tickets and it won’t let us because we’re not with Loop Wireless. Aren’t these pre-sales (Zentra Mobile and Loop Wireless) separate? So so disappointing!!
MixedFeedback
Benchmark it, then track it
Sence benchmarks your audience sentiment and conversational trends against key competitors and broader industry standards, over whatever period you choose. Share of voice becomes a trend line rather than a number that appeared once in a slide.
Share of voice14 days
Zentra Mobile6,198 mentions
Loop Wireless1,454 mentions
Kestrel Telecom657 mentions
What you can do with it
Zentra Mobile862
Loop Wireless517
Detected mentionZentra Mobile
Every brand your audience names is tracked over time, yours included, with the sentiment and the theme attached to each mention rather than counted in isolation.
Sence benchmarks audience sentiment and conversational trends against key competitors and broader industry standards, so "we are doing well" becomes a comparison instead of an opinion.
Sence dynamically detects key voices, influencers, media figures and stakeholders significantly impacting opinion, so you know whose post started the version of the story everyone is now repeating.
Sentiment shifts and conversation spikes are measured as they happen, and Sence routes each alert to the right team and channel automatically, with messaging personalised to the situation.
Go beyond sentiment to uncover customer advocacy, brand mentions and emerging conversations, so the part of your audience defending you is as visible as the part complaining.
Unmet needs and emerging conversations surface in comments well before they surface in research. Sence puts them in front of you while acting is still a decision rather than a reaction.
Your audience names your competitors
The brands your audience compares you against, they name in your own comment section — unprompted, by people who chose to follow you. That is the highest intent brand signal there is, and Sence reads all of it: every comment, on every post, across Facebook, Instagram, YouTube and TikTok. Consumer brands run this hardest, because a comment section is where comparison shopping happens in public. See Brands.
- Brand mentions detected inside comments on Facebook, Instagram, YouTube and TikTok
- Sentiment and theme attached to every mention
- Benchmarking against key competitors and broader industry standards
- Key voices, influencers, media figures and stakeholders identified
- Alerts routed to the right team and channel automatically
- Historical data retained, so share of voice runs as a trend
- Every comment on every post, not a keyword-matched slice
Works with
Understand
The pillar this sits in: the same pass that counts a mention also reads the sentiment around it.
Learn moreSentiment & Themes
The themes a mention appeared inside, and the brand-calibrated sentiment attached to it.
Learn moreMonetization Insights
The same mentions, counted for the commercial conversation: sponsors, partners and renewal season.
Learn moreFrequently asked questions
No. Sence reads the comments on channels you run, so a mention has to happen in your community for Sence to see it. That rules out news coverage and other brands' feeds. It also rules in the thing most tools cannot give you, which is what your own audience says about your competitors when they think they are just leaving a comment.
No. Brand mentions are detected inside the comment rather than matched against a list somebody has to maintain, so a competitor your audience starts naming appears the first time they name them, not the first time you remember to add them.
Then that is itself a finding, and it is usually not the case. Comparison is how people justify a purchase in public, and the comment section is where they do it: shoppers read the thread to see what others say about the brands they are choosing between. If your audience is weighing you against someone, they are doing it where the next buyer can see it.
It gives you the earliest public signal there is. Sentiment shifts and conversation spikes are measured as they happen and alerts route to the right team and channel automatically. That timing matters, because a reputation problem tends to reach its worst inside the first day, so the window for a quiet fix is the same day.
Share of voice as a trend, sentiment benchmarked against named competitors, the themes attached to every mention and the voices driving them. Sence publishes the same style of analysis openly in its Opinion Reports, applied to public moments like a product launch or a major event.