Monetization insights for communities
Renewal season arrives and somebody asks what the community is worth. Reach and follower counts are the numbers everyone already has, which is why nobody is impressed by them. Sence gives your commercial team the evidence underneath: how deep the engagement runs, how the audience feels and which partner brands they name unprompted.
Custom tagsSponsor — Kite EnergyCustom tag
1,950comments97 flagged
Tracked mention
Kite Energy1,950
This campaign vs last
This campaign8,798
Last campaign4,000
Trusted by teams using Sence
How a comment section becomes evidence
Sponsor — Kite EnergyCustom tag
1,950comments97 flagged
This campaign vs lastThis campaignLast
Kite Energy1,950
One boosted post
$412·2,442 comments
Tag the commercial thing you care about
Create a custom tag for a campaign, a sponsor, a product line or a fixture, and every relevant comment is classified against it automatically. That tag is the unit your commercial reporting is built from.
Measure the depth, not just the reach
Comment volume, sentiment split and the share of the conversation a campaign owned are quantified for the period you choose and tracked against the last one. Advertisers and sponsors ask about audience quality and engagement depth, and this is the form that answer takes.
Count the mentions your partners paid for
Brand mentions are tracked inside your own comments, so a sponsor asking whether anybody noticed gets a count, the sentiment attached to it and the themes it turned up under, instead of an impressions estimate.
What your commercial team gets
Themes26,558 comments
Controversial selections of players3,187 (12%)
Sentiment, themes and the brands your audience mentions give content, campaigns and sponsorship renewals a base of evidence instead of instinct. The conversation starts from what the audience said rather than from what the deck claimed.
Reach says how many. Structured audience intelligence says who they are, how engaged they are and how they feel, in a form a sales team can use, which is what an advertiser is really asking when they question a rate card.
When harmful and spam comments are cleared in real time, paid content can perform better. For anyone whose rates or platform monetization programmes depend on engagement metrics, a deteriorating comment section is a revenue problem before it is a safety one.
Comments carry unmet needs, feature requests and purchase intent. Sence identifies the purpose behind a post, whether someone is seeking support, giving feedback or ready to buy, so a commercial team is selling against demand it can actually point at.
Conversational intelligence measures long-term ROI beyond campaign-specific metrics, and Sence retains historical data, so a partner’s third year can be set beside their first.
Proof of what your audience actually said
Every rate card, every renewal and every sponsorship valuation is an argument about the audience, and it is usually made without the audience in the room. Sence measures the conversation itself: comment volume, sentiment, themes, the custom tags you define and the brands your audience names, over any period you choose. That is the evidence those numbers get argued from. Clubs use it at renewal and newsrooms use it to defend a rate card: see Sports and News & Media.
- Comment volume and engagement depth by campaign, post or period
- Sentiment split, and the themes sitting behind it
- Custom tags for a sponsor, campaign, product line or fixture
- Brand mentions counted, with sentiment and theme attached
- Historical data retained, so a renewal is a comparison
- The audience evidence a rate card and a renewal get argued from
- One record of what your community said, ready to put in front of a partner
Works with
Understand
The pillar this sits in: one comment stream read for who, what, who else and what it is worth.
Learn moreAudience Intelligence
The audience quality figure underneath the commercial one: segments, superfans and where engagement concentrates.
Learn moreBrand & Competitive Intelligence
Where the partner and competitor mentions come from, and how your sentiment benchmarks against theirs.
Learn moreFrequently asked questions
No. Sence measures the conversation, not your ledger. It does not connect to an ad server, a ticketing platform or a subscription system, so it produces no revenue figure. What it produces is the audience evidence a revenue conversation needs: how many people engaged, how they felt and which brands they named.
It replaces instinct with a record. Brand mentions are tracked inside your own comments, sentiment is measured across the campaign period, and any custom tag you set for that sponsor is applied to every relevant comment automatically. The renewal starts from what the audience actually said.
It does, in the direction you would want. Harmful and spam comments drive people away from a post, and when they are cleared in real time, paid content can perform better. For anyone whose rates or platform monetization programmes depend on engagement metrics, a deteriorating comment section is a direct revenue problem.
Yes. Sence retains historical data, so you can access, analyse and benchmark conversation shifts over weeks, months or even years, which is what turns a claim into a comparison. A lift in positive sentiment over a season sits beside what conversion did in the same window, in one view. That is a link Sence lets you draw, not a result it promises.