Monetization insights for communities
Facebook and YouTube pay for content that holds an audience, and the payout report tells you what each post earned without ever saying why. Sence puts the figure the platform reports beside the conversation underneath it, so you can see which content earns, why it earned and whether the engagement those payouts follow is holding.
Monetization$412 · $1.72 RPMTop earning post
2,442comments132 flagged
This period
$1,571total earnings
38 monetized posts · $1.58 RPM
Trusted by teams using Sence
How a payout becomes something you can repeat
Total earnings
$1,571
RPM
$1.58
Avg per post
$41
Monetized posts
38
Earnings over timePostDayWeek
Redmount RoversTop earner
240k views2,442 comments$412 · $1.72 RPM
See what every post earned
Sence pulls the monetization figure Facebook or YouTube reports for each video or post and sets it beside that content’s comment count, sentiment split and flagged count. The earning and the conversation that carried it sit in one view.
Rank content by what it earns
Earnings over time by post, day or week, and your top and bottom earners ranked by earnings or RPM: the pattern shows itself, and it is the formats, series and subjects the platforms keep paying for. The themes and sentiment on those posts say why they worked.
Protect the engagement the payout follows
Platform monetization programmes pay on engagement, and engagement deteriorates in a comment section full of abuse and spam. Sence clears harmful and spam comments in real time, so the audience keeps commenting and the content keeps earning.
What a monetized channel gets
Themes26,558 comments
Controversial selections of players3,187 (12%)
A payout figure says what happened, never why. The themes and sentiment underneath the earning content say what the audience responded to, what they pushed back on and what to make more of.
The people commenting on your monetized content are the audience those payouts are built on. Sence counts them, surfaces the superfans among them and shows where their engagement concentrates.
When harmful and spam comments are cleared in real time, paid content can perform better. For anyone whose platform monetization programme pays on engagement metrics, a deteriorating comment section is a revenue problem before it is a safety one.
Platform payouts are rarely a channel’s only revenue. The brands your audience mentions are counted with sentiment attached, so sponsorship and branded content conversations get the same base of evidence the payout side gets.
One strong payout proves nothing on its own. Sence retains historical data, so this period’s comment volume and sentiment sit beside the last one and a season of earning content reads as a trend rather than a fluke.
The payout, and the conversation underneath it
Facebook and YouTube already tell you what they paid you. What they never hand over is the why. Sence reports the monetization figure the platform attributes to each video or post, totals it into earnings over time, RPM and average per post, and reads the conversation on the content that earned: comment volume, sentiment, themes and the brands your audience names, over any period you choose. Clubs use it to see which content earns across a season and newsrooms use it to see which formats pay: see Sports and News & Media.
- What each video or post earned, where the platform reports it
- Total earnings, RPM and average per post for the period
- Top and bottom earners, ranked by earnings or RPM
- Comment volume, sentiment split and themes on the content that earns
- Real-time moderation protecting the engagement payouts follow
- Custom tags and brand mentions for the sponsor side of the ledger
- Historical data retained, so a season of earning reads as a trend
Works with
Understand
The pillar this sits in: one comment stream read for who, what, who else and what it is worth.
Learn moreAudience Intelligence
The audience quality figure underneath the commercial one: segments, superfans and where engagement concentrates.
Learn moreBrand & Competitive Intelligence
Where the partner and competitor mentions come from, and how your sentiment benchmarks against theirs.
Learn moreFrequently asked questions
From the platform itself. Facebook and YouTube report the monetization revenue they attribute to each eligible video or post, and Sence shows that figure beside the content it belongs to. Totals, averages and RPM are computed from those platform figures. Sence does not estimate or forecast earnings.
Because the platform has not reported one. Payout figures exist only where a channel sits inside a platform monetization programme and the content is eligible, so everything else shows its comments, sentiment and themes without one. The conversation is measured either way.
It does, in the direction you would want. Harmful and spam comments drive people away from a post, and when they are cleared in real time, paid content can perform better. For anyone whose payouts depend on engagement metrics, a deteriorating comment section is a direct revenue problem.
Yes. Custom tags collect every comment about a sponsor, campaign or product line, brand mentions are counted with sentiment attached, and the same historical record backs both conversations. The payout side and the partner side argue from one set of evidence.
Yes. Sence retains historical data, so you can access, analyse and benchmark conversation shifts over weeks, months or even years, which is what turns a claim into a comparison. A lift in engagement over a season sits beside what the same content earned in the same window, in one view. That is a link Sence lets you draw, not a result it promises.