Reply at the speed your community talks
Your audience is having the conversation with or without you, across every channel you post on, mostly when your team is not at a desk. Sence puts every comment and message in one place, drafts the reply in your own voice, and lets you publish when your audience is actually online. Engagement stops being a queue nobody has time for.
Inbox@kicksideclara7:38 pm
what time does the pop-up open saturday? keen to bring the kids
PositiveQuestion
@grimjab_777:51 pmHidden
NegativePersonal Hate
@dealhound_dana8:02 pmNot visible
DM me to make $$$ fast 🚀🚀
NeutralSpam
@alex.runsDM8:19 pm
did my order ship yet? placed it last tuesday
NeutralQuestionSupport & Connection
Doors at 10am Saturday — kids get first look at the new kit!
We open 10am–4pm Saturday. Bring the kids, there’s a colouring wall.
Saturday 10am! Reply here if you want us to hold sizes.
Trusted by teams using Sence
People are reading your comments whether you answer or not
A comment section is not a side channel. It is the part of your post most people actually read, and the part you have the least control over. Someone deciding whether to trust you scrolls past your caption and reads what everyone else said about you first.
Which is why silence is expensive. An unanswered complaint sits at the top of the thread all night, a question nobody picked up reads as indifference, and the reply that would have fixed both takes ninety seconds to write. Most teams are not short of intent. They are short of a place to see it all and the hours to answer it.
Every one of those is decided in a thread you can reach.
Everything arrives in one place
what time does the pop-up open saturday? keen to bring the kids
did my order ship yet? placed it last tuesday
Comments on your posts, replies under those comments, and the direct messages nobody else can see all land in the same queue. Sence reads each one on arrival, hides anything that breaches your rules, and quarantines the spam before your team ever scrolls past it. What is left is the conversation actually worth your time.
- One queue for comments and direct messages, across your connected channels
- Read on arrival, so nothing waits for someone to log in and look
- Spam quarantined and harmful comments hidden before they reach your team
Answer in your own voice, not a template
Pop-up store — doors open Saturday
Doors at 10am Saturday — kids get first look at the new kit!
We open 10am–4pm Saturday. Bring the kids, there’s a colouring wall.
Saturday 10am! Reply here if you want us to hold sizes.
Sence learns your voice from the conversations your team has already had, then drafts the reply for each comment in it. Your team reads three suggestions, picks one, edits it or writes its own. The tone stays yours whether the person answering has been in the job five years or five days.
- Replies drafted in your brand voice, ready to send or edit
- High-priority conversations and superfans flagged, so replies go where they count
- Every correction your team makes feeds back in
Post when your audience is there, then read what came back
Plan the posts you already know are coming and set them to publish when your audience is online rather than when your team happens to be at a desk. The comments that follow come straight back into the same queue, already classified, so you can see which posts drew a conversation worth having.
- Schedule around the moments you already know are coming
- Publish when your audience is online, not when the office is
- See what each post actually drew: volume, sentiment and what was actioned
what time does the pop-up open saturday? keen to bring the kids
did my order ship yet? placed it last tuesday
Three ways Sence closes the loop
The inbox is where the conversation lands, smart replies are how you answer it at volume, and scheduling is how you start it at the right hour. Each one is useful alone. Together they are a team that keeps up.
Unified social inbox
Comments and direct messages from every connected channel in one queue, read on arrival, with spam quarantined and abuse already hidden.
Learn moreAI smart replies for social
Replies drafted in your brand voice, learned from your own conversations, so your team answers more people without sounding like a macro.
Learn moreSocial media post scheduling
Plan posts around the moments you know are coming and publish them when your audience is online, in the same tool that handles what follows.
Learn moreThe tool that replies is the tool that reads
Most teams run engagement out of two systems that have never met: a publishing tool that knows nothing about the comments, and a moderation queue that cannot reply. Sence is one workflow. The same pass that classifies a comment for sentiment, theme and harm is the pass that decides whether it is worth answering and drafts the answer. Your team is not switching between tools, and the reply is written by something that has actually read the thread.
- Moderation and replies run in one workflow, not two tools bolted together
- Replies are tuned to your brand voice and your content policies, so an automated response reads like your team wrote it
- Automated tagging identifies the high-priority conversations, so volume does not decide your priorities for you
- Onboarding starts with dedicated workshops on your brand strategy and tone of voice
- The system keeps learning from every interaction after it is deployed
Engagement is one third of the job
Protect
Engaging a comment section you have not made safe just puts your team in front of the abuse first. Protect hides it before anyone sees it.
ExploreUnderstand
Replying tells you what one person thinks. Understand turns the same comment stream into the sentiment, themes and trends behind all of them.
ExploreThe Sence platform
How protecting, understanding and growing a community fit together in one workflow rather than three subscriptions.
ExploreFrequently asked questions
No, and that is the point. Sence drafts the reply for each comment in your brand voice and flags which conversations are worth answering first, so a team of three can respond at the volume that used to need six. The claim is a faster team, not a replaced one, and the published figure behind it sits on AI smart replies for social.
They are built from your own conversations rather than a generic model, and onboarding starts with workshops on your brand strategy and tone of voice. A suggestion your team would not have sent gets edited or rejected, and that correction feeds back in.
Yes, and turning comments off costs more than it saves. Moderation runs on the same stream as engagement, so abuse and spam are gone before your team scrolls past them. That side of the job belongs to Protect, which covers moderation in its own right.
Sence tags high-priority conversations, surfaces the superfans and the questions worth replying to, and quarantines the spam. Your team opens a queue that has already been sorted rather than one sorted by whoever commented most recently.
The same comment stream that you reply to is the one Sence measures, so sentiment, themes and brand mentions move as your engagement does. That is the job of Understand, which reads the same stream a second time.