Protect

Talent & team abuse protection

The comments that do real damage are not aimed at your brand, they are aimed at a person. After a loss or a bad call they land on your channels first, at your players, your staff and your officials. Sence hides them in seconds, 24/7, across club, league and athlete channels alike.

Trusted by teams using Sence

  • The New Zealand Herald
  • Sky
  • All Blacks
  • Letterboxd
  • RNZ

Protection that follows the people, not just the brand page

  1. Add the channels that carry the risk.

    Club, league and athlete channels are all covered, so a personal account gets the same treatment as your official page. Comments on Facebook, Instagram, YouTube and TikTok, plus direct messages on Facebook, Instagram and TikTok.

  2. Every comment read against your rules.

    Hate and harassment are two of the eight categories Sence moderates across, and where the line sits is set by your own taxonomy, tuned to your club, your rivalries and where you draw it. Banter stays. Abuse aimed at a person does not.

  3. Hidden in seconds, and on record.

    Anything that breaches your rules is hidden before players, staff or fans see it. When a pile-on starts, your team can lock down comments on that post in one move, with a full record of what was hidden and why.

What it does for the people on the receiving end

Duty of care does not stop at the training ground. These are the parts of it a moderation tool can actually take off your team.

Sence runs across club, league and athlete channels alike, so the people who cop the worst of it get the same protection as your official pages, without adding headcount to your social team.

Abuse aimed at players, staff and officials is hidden in seconds, 24/7, so the person it was written at does not have to be the one who finds it.

Not all of it is public. Direct messages on Facebook, Instagram and TikTok are read on arrival too, with spam quarantined rather than left in an inbox.

When a pile-on starts on one post, comments on that post can be locked down in a single move, without shutting the rest of the channel.

Every hidden comment stays on record with its classification and the reasoning, so a welfare or legal conversation can happen from a report rather than from a scroll back through the abuse.

Coverage

What Sence takes on, and what stays with your team

Comments on Facebook, Instagram, YouTube and TikTok, plus direct messages on Facebook, Instagram and TikTok, on club, league and athlete channels alike. Everything is read on arrival, 24/7, because most of it arrives when nobody is at a desk.

Sence hides, deletes, notifies and records. Blocking or banning the account behind a comment is a platform-side action, and it stays with your team, as does the decision about when a case becomes a police or integrity matter.

  • Club, league and athlete channels under one policy
  • Personal accounts covered too, not just your official pages
  • Abuse hidden in seconds, 24/7, before the person it targets sees it
  • One-move lockdown on any post when a pile-on starts
  • A welfare-ready record: what was hidden, why, and who it was aimed at

Frequently asked questions

Club, league and athlete channels alike. The people who cop the worst of it get the same protection as your official pages, without adding headcount to your social team, and the same policy applies whichever account a comment lands on.

No. Every hidden comment stays on record with its classification, the action taken and the reasoning attached, so a welfare conversation, an integrity report or a legal request can be answered from that record rather than by scrolling back through what was said.

No, and it should not: the noise is the reason the channel exists. Sence moderates with a taxonomy tuned to your organisation, your rivalries and where you draw the line, so rival fans stay loud and comments aimed at a person quietly disappear.

Sence hides, deletes, notifies and records, and it can lock a post down in one move. Blocking or banning an account is a platform-side action your team takes, using the record Sence keeps of what that account posted.

That is most of it. Sence reads comments and direct messages on arrival, 24 hours a day, so protection does not lapse between the final whistle and someone opening a laptop the next morning.

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