Social media post scheduling
Your audience is loudest in the evening. Your team goes home at six. Sence lets you plan the posts you already know are coming and publish them into the hours your audience is actually there, in the same tool that reads, moderates and answers everything the post brings back.
Publishing · This weekMon
Tue
Wed
Thu6:00 pmKit drop announcement
Fri
Sat7:30 pmMatch thread — vs. Northern derby
Sun
Back from Saturday's post
@terracecal8:41 pm
are tickets still going for the cup game??
PositiveQuestion
Sales close Friday noon — link in bio.
Trusted by teams using Sence
Three steps, and then the part everyone forgets
Scheduling is the easy half. What decides whether a post was worth publishing is what happens underneath it in the four hours after it goes live, which is usually the four hours nobody is watching. In Sence those are the same product.
Plan the posts you already know about.
Fixtures, launches, results, announcements. The moments in your calendar that are fixed months out are the posts that should never be written at 8 am on the day.
Publish when your audience is online.
Set a post to go out into the window your audience is actually in rather than the window your team is at a desk. Across the comments Sence has analysed, 72% arrive outside regular working hours.
The comments come back to you.
Everything the post attracts lands in your Sence inbox, already classified. Harmful comments are hidden, spam is quarantined, and the comments worth answering arrive with a reply drafted in your brand voice.
What scheduling is for
Publishing on a plan matters less for the post than for what the post starts.
That is most obvious for clubs scheduling around a fixture list, where the calendar is fixed a season ahead and the reaction is not.
This week
Thu · 6:00 pmKit drop announcement
Sat · 7:30 pmMatch thread — vs. Northern derby
The fixtures, launches and announcements already in your calendar are the posts worth writing while there is time to write them properly.
Post when your audience is online rather than when your team is on shift. The two windows overlap less than most teams assume.
A scheduled post is not an unwatched post. Every comment it attracts is read on arrival, and anything that breaches your rules is hidden.
Comments on scheduled posts arrive in the same queue as everything else, with replies drafted and the priority conversations already flagged.
Where a post goes out of hours, and what meets it
Sence has measured this: 72% of comments are posted outside regular working hours, peaking between 6 pm and 10 pm. That single number is the argument for both halves of this page. Publishing into that window is where the audience is, and publishing into it without cover is where the trouble is. Scheduling in Sence sits in the same workflow as moderation, the inbox and replies, so a post that goes out at 8 pm is not a post going out unattended.
- 72% of comments are posted outside regular working hours, peaking between 6 pm and 10 pm
- Comments on a scheduled post are read on arrival, around the clock
- Anything that breaches your rules is hidden before your audience sees it
- Spam is quarantined out of your team's queue
- Replies are drafted in your brand voice, ready for whoever picks the queue up
- Scheduling, moderation, the inbox and replies are one workflow, so your team is not switching between tools
What scheduling works with
Reply at the speed your community talks
The pillar this belongs to: one loop from the post going out to the reply going back.
Learn moreUnified social inbox
Where a scheduled post sends its comments and messages, read on arrival and sorted before your team opens it.
Learn moreAI smart replies for social
The reason an out-of-hours post is answerable in the morning without a backlog of two hundred untouched comments.
Learn moreFrequently asked questions
Later than most teams plan for. Across the comments Sence has analysed, 72% are posted outside regular working hours, peaking between 6 pm and 10 pm. That is the window worth publishing into, and the window worth having moderation running through.
The same thing that happens to every other comment. Each one is read on arrival and classified against your policy, harmful comments are hidden, spam is quarantined, and the rest arrives in your inbox with a reply drafted in your brand voice.
No. Moderation, the inbox and smart replies work on the comments a post attracts regardless of how the post was published, so a team that already has a publishing tool loses nothing by keeping it. See Unified social inbox.
Sence is quoted per customer rather than sold as a fixed package, and what shapes a quote is set out on Sence pricing.